Unveiling Consumer Trust in Media Brands
A New Scale for a New Media Environment
In a groundbreaking effort to create the first cross-national trust scale for media brands, top researchers from leading universities in Germany and the US have conducted comprehensive studies involving thousands of media consumers worldwide. This scale offers a seminal contribution to all segments of the media environment.
For Advertisers and Agencies
The MBTS offers an independent, objective measure of media brand equity, empowering you to predict and enhance the impact of your advertising campaigns.
For Media Consumers
Enjoy free access to the MBTS, enabling more informed and conscious engagement with today’s fast-moving digital media landscape.
For Media Brands and Publishers
The MBTS serves as a strategic tool for assessing your strengths, weaknesses, opportunities, and challenges in key brand trust dimensions, helping you optimize your position as a high-value advertising platform.