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MBT Texts & Cases
Discover how the Media Brand Trust Scale has driven success for leading publishers and media brands. Explore the curated collection of groundbreaking publications and insights below, and see how it can transform your brand’s future.
MBT x Ad Response
By measuring consumers’ emotional and cognitive trust in media brands, we uncover their critical role in media management and the benefits of quantifying intrinsic perceptions. Our research also empirically links media brand trust to ad perception and user gratification, offering valuable insights into the power of trust and its importance in guiding media management decisions.
TBD
Denk dir was aus ;)
TBD 2
Und hier auch O:-)
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