Team

Dr. Steffen Heim is Research Associate (and Ph.D. Candidate) at the Institute for Marketing at Helmut-Schmidt-University in Hamburg, Germany. After completing his education in aeronautical engineering and international business and engineering he spend some years working in the advertising and music industry, providing stakeholders and customers with data-driven insights to improve the business strategy. Working on the Media Brand Trust Scale Steffen Heim achieved his Ph.D. and optained profound insights into the media industry and the relevance of consumer trust for media business. After completing his Ph.D. he is now working as XXX to provide the collected insights to the market. 

Prof. Dr. Michael Fretschner is Professor of Marketing & E-Commerce at the NORDAKADEMIE University of Applied Sciences. Here he represents the subjects of e-commerce, digital marketing & online market research in research, teaching and practice. In addition, he advises various well-known companies in the field of advertising effectiveness research and is Advisor, Data Analytics at an Australian video tech startup. Prior to his appointment to the professorship, he was Vice President Northern Europe at Unruly Media, where he headed the Insight & Solutions Department in Germany, Scandinavia and the Netherlands and was responsible for projects in the field of data-driven target group modeling, segmentation and advertising media testing for key accounts and agencies such as P&G, Unilever, Otto, BOSCH, Huawei, Volkswagen, OMG, MediaCom or Jung von Matt. He studied at Ludwig-Maximilians-Universität (LMU) in Munich and at the University of Sydney and did his PhD on the effectiveness of start-up funding at LMU.

Prof. Dr. Claudia Fantapié Altobelli is Professor of Business Administration and Marketing at Helmut-Schmidt-University in Hamburg, where she has been on faculty since 1995. At Helmut-Schmidt-University she covers the fields of marketing research, international marketing, media and advertising in research and teaching. Among others, she has done research in the fields of online marketing, international branding and virtual advertising. Currently, her main research field is marketing research with a focus on consumer neuroscience.

Prof. Dr. Sylvia Chan-Olmsted is the Director of Media Consumer Research at the University of Florida. Her research expertise includes digital/mobile media consumption, branding, and strategic management in emerging media/communications industries. Her current studies involve AI in media, media brand trust assessment, audience engagement conceptualization/measurement, development and marketing of mobile media content, cross-platform audience behavior, and branded content.

Prof. Dr. Lisa-Charlotte Wolter is Head of the Online Marketing and Customer Centricity programme at the IU (International University of Applied Sciences) and heads the Research Center for Sustainable Media & Marketing. In collaboration with global researchers (including the Consortium on Trust in Media and Technology (University of Florida) and practice partners, approaches for a media ecosystem are being researched and developed that promote not only economic interests but also trust in media and long-term sustainability. One aim of the project is to develop guidelines and standards for more sustainable decisions in marketing and media. Lisa's research also focuses on media and consumer engagement processes and the associated relationships between values, emotions and trust.